Blue Rescue
This is a visual identity system design for an organisation "BlueRescue" (fictional). It includes a compelete brand style guide
Category
Branding & Print
Year
2022
This organisation aims to save marine life which is influenced by human activities. They are trying to remind people what is happening and also educate student why and how to protect marine life.
They are not only aiming to save those lives who already
in distress, but trying to reduce the effect of human
activities to ocean environment from root. They want to
people realise that their influence to marine life.
The Logo
Our brand tone is serious but warm. The key words are
clean, education, propaganda.
Therefore, basic graphics were used to form the logo, and red was used in a large area of blue to make it eye-catching.
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